CANOPY POSITION ANNOUNCEMENT

Communications and Marketing Coordinator

Full-Time; Exempt

Local position based in Palo Alto, CA

Position Summary

Canopy is looking for a creative communications professional committed to using the power of stories to create long-lasting support for Canopy and its mission. The Communications and Marketing Coordinator will be responsible for Canopy’s brand reputation, gifted in both visual and written communications in order to expand our impact. The successful candidate will be comfortable in a variety of strategies, including digital, traditional, earned, and visual communications. 

Schedule

• Full-time, 40 hours per week position Monday through Friday with occasional evenings and weekend events. 

• Hybrid, partially working from home and the office. In-person presence of this position is important for understanding and reflecting Canopy’s community and brand.

Compensation and Benefits

• Annual salary: starting at $60,000 per year

• Health benefits:  Medical/dental/vision insurance

• Retirement: 401k, with a future possibility of offering employer-matching contributions

• Sick leave: 12 days per year with maximum accrual is 12 sick days

• Vacation time: 12 days (96 hours) per year with a maximum accrual of 18 days per year. Accrual rates increase after two years with Canopy

• Paid holidays: The following are official holidays for all Canopy employees:

• New Year's Day
  Martin Luther King Jr.'s Birthday
  President's Day
  Memorial Day
  Juneteenth
  Independence Day
  Labor Day
  Veteran's Day
  Thanksgiving Day
  Day after Thanksgiving
  Christmas Eve Day
  Christmas Day
  Winter break, including the work days falling between December 25 and January 1 and up to a full two weeks, dates at the discretion of the Executive Director

• Professional development: Canopy values professional growth and offers a selection of paid trainings each year to all staff  (previously: JEDI, Unconscious Bias) and has funds for individual staff to attend conferences, workshops, and other PD opportunities.

RESPONSIBILITIES

Communications and Marketing 

• Partner with Senior Director of Philanthropy as well as the Executive Director on communication and marketing strategy and planning

• Create and manage annual content calendar

• Serve as Canopy’s lead storyteller; craft messaging and package content for outreach and education campaigns across channels and audiences

• Identify and engage new audiences and communities in Canopy’s programs

• Work with Executive Director to garner media attention for Canopy's programs 

• Support program staff by producing compelling content, collateral and placement 

• Work with Director of Impact to assess and improve digital communication tools, especially with an eye towards supporting constituent journeys and building relationships

• Prepare the monthly TreEnews, Volunteer Wire, and e-blasts 

• Curate content, write or assign copy, and manage Canopy’s blog

• Create content and manage Canopy’s organic and paid presence on social media, including Facebook, Instagram, Twitter, LinkedIn and any other appropriate and timely platforms 

• Track channel analytics and email performance regularly and adjust plans as needed

• Manage program and office collateral creation and updates

• Prepare advertisements for programs and events

• Oversee updates of the website; maintain Website with future goal of website revisions or updates

• Assist in conceptualizing and producing Canopy’s Annual Tree Awards community event

• Coordinate with Senior Director of Philanthropy and Senior Director of Programs to prepare the Annual Report

Development Support 

• Assist with relationship stewardship and communication coordination

• Support fundraising and relationship-building events

• Assist in donor communications

• Support development and fundraising activities, including support for major donor stewardship, and assist with fundraising appeals

Skills

• 2-4 years of working experience in communications or marketing departments (environmental sector experience preferred) 

• Demonstrated results in implementing marketing and communications strategic plans

• Strong attention to detail and proven project management skills

• Excellent written, verbal, and visual communication skills

• Strong copy-writing and editing skills

• Proficiency with Adobe Creative Suite, content management systems (WordPress preferred), email marketing, Google Office Suite, and other collaborative design and visual communication tools

• Experience in event conception and planning preferred 

• Bilingual in Spanish preferred

COVID Vaccination Policy 

Canopy is committed to safeguarding the health of our staff and their families, volunteers, and the community at large. As such, Canopy requires employees to confidentially show proof of COVID-19 vaccination, unless they are unable to receive the vaccine because of a medical condition or sincerely held religious belief or practice. In accordance with the Americans with Disabilities Act and Title VII, and applicable state laws, Canopy will make reasonable accommodations.

TO APPLY

Please email the following three things to jobs@canopy.org:

1. A cover letter. Consider including what drew you to this position, your top two values and how you see them relating, and what you think are the most important traits to be effective in this position. 

2. Your resume. If you don’t have a resume and would like one, there is free resume creation available through JobTrain. Please email JobSeekerServices@JobTrainWorks.org.

3. How you found out about this job.

Accepting applications on a rolling basis until the position is filled.